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BNB Notion SA, a professional watchmaking organization recognized for supplying modern tourbillon actions to luxurious manufacturers like Concord and Bell & Ross, has initiated a new project to promote exceptional modern haute horlogerie. At a press event on December 3, 2008 Mathias Buttet, founder and president of BNB Principle announced the creation of the "Confrerie Horlogere"an annual alliance of elite watchmakers who will have the opportunity to form their own niche watch brand and present extremely limited series of highly complex timepieces. Buttet stated, "the Confrerie Horlogere, far from being a product, is an ambitious project to promote such values as work, creativeness, craftsmanship, community spirit, and respect. Above all, it is the freedom of women and men moved by the will to express themselves through excellence". Each year, the Confrerie Horlogere will choose seven individuals. These gifted watchmakers will then be able to develop a unique modern creation of luxurious watchmaking, with technical innovation and individual character being among the most important guiding principles. According to BNB Idea SA, the production of these replica watches will be limited to editions of ten pieces or less. Notably, all creations of the Confrerie Horlogere will be accompanied by a lifetime guarantee. Each timepiece, through its design and mechanical movement, will also reflect the experiences and life story of the specific creator. For 20082009, the Confrerie Horlogerie has chosen David Rodriguez, Brigitte Carneiro, Ken Koshiyama, Ranieri Illicher, Clara Bise, Gabriel Salgado de Arce, and Sabitry Montandon. The first four timepieces, which will debut through the 2009 year, are David Rodriguez's "la Resilience", Brigitte's Carneiro's "la Face Cachee", Ken Koshiyama's "Racines Japonaises", and "la Passion a l'italienne" by Ranieri Illicher. As of right now, Bell & Ross has started to sell its replica watch collection online in the U.S.The new venture is a partnership between Bell & Ross and its U.S. retail network and follows closely behind the December 2009 opening of Bell & Ross' successful eBoutique in Europe.CEO Carlos A. Rosillo described the opening as an “important strategic step that enables the brand to provide the same excellent service to our American customers that our European clients enjoy."Bell & Ross' motivation in taking this important step Give customers the ability to purchase Bell & Ross replica watches and accessories 24 hours a day. Give Bell & Ross a presence in geographical areas not covered by the retail network. Respond to internet users' suggestions requesting an eBoutique. Increase the visibility of the collection and its novelties. Fill the gap caused by the absence of an official online presence that leaves the brand vulnerable to unofficial and unauthorized points of sale. According to Stacie Orloff, President of Bell & Ross The Americas, this next step in the development of Bell & Ross' worldwide eBoutiques will be mutually beneficial to both U.S. retailers and the brand. Ms. Orloff stated, “Our U.S. team has seen the success of the European eBoutique model, and we are excited by the prospect of an online store that will strengthen our brand profile and increase Bell & Ross' presence in the U.S. market.”