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Geneva primarily based check out brand name Bedat & Co has inaugurated a new jewelry line, designed by Orianne Collins. Dubbed "Bedat & Co Exclusive", the collection will feature a variety of individual pieces or sets crafted from pave diamondset white gold. Precious or semiprecious stones will be featured, as well as pearls in some creations. Bedat & Co will focus on presenting jewelry which is aligned with the brand's established design cues; these elements include such characteristics as the figure 8, which is evocative of the Bedat & Co emblem, and also represents good fortune and prosperity. Customized jewelry sets will be available, as is access to the Bedat & Co Confidential luxury concierge service, enhancing the pleasurable experience of the customer to the greatest degree possible. Customers may also choose to have jewelry made to order whose design coordinates with their gemset Bedat & Co replica watches . The focus on expanding the luxurious values of Bedat & Co can be attributed to CEO William Devine, who was appointed to that position by the Gucci Group in 2007. Prior to the Gucci Group's acquisition of the company in 2000, Bedat & Co was under the control of Christian Bedat and his mother Simone, who founded the brand name in October 1996. Internationally acclaimed architect and inside style expert Peter Marino created a cease with the Bell & Ross headquarters in Paris on July 7th, taking the opportunity to meet brand cofounders Bruno Belamich and Carlos Rosillo and get a first hand look with the entire collection of Bell & Ross timepieces. With his penchant for flamboyant black leather clothing, it was perhaps not surprising that the watch which most caught Marino's eye was the swashbuckling Bell & Ross BR 01 Airborne, one of the most talkedabout Bell & Ross debuts of Baselworld 2009. Featuring a stealthy black powder coated steel case, and a bold skull and crossbones dial, this unmistakable new model pays homage to the Allied paratrooper divisions of World War II. Click here to read more about the BR 01 Airborne. Since 1978, the year in which he opened his own firm, Peter Marino has manufactured a name for himself as a leading architectural designer to the top houses of luxury and fashion. In addition to such noteworthy accomplishments as designing Andy Warhol's private residence and the Dresden Porcelain Museum, Marino has completed commercial projects around the globe for some of the world's bestknown and most illustrious brands. This list of powerhouse clients includes Chanel, Donna Karan, Ermenegildo Zegna, Louis Vuitton, and Valentino. More about Bell & Ross: Bell & Ross brand & timepiece collections Bell & Ross BR 01 Airborne watch Bell & Ross product blogs Bell & Ross news