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Grammy Awardwinning singer Alicia Keys has picked a JaegerLeCoultre observe to put on in her most recent movie solitary, "Superwoman". Within this online video clip, Keys is often viewed sporting a JaegerLeCoultre Reverso Squadra Girl timepieceone from the brand's new additions for 2008. Keys portrays herself from the movie, capturing numerous moments from her lifestyle to fork out respect for the a lot of may differ roles of ladies. Chris Robinson, who directed the movie, commented, "I wish to just take the soul from the lyrics and make a memorable visible that resonates on the quite particular and human stage. This tune is often a celebration of ladies and their power, captured in genuine moments." The JaegerLeCoultre Reverso Squadra Woman offers a reversible stainless-steel or 18K gold scenario set with 36 spherical outstanding diamonds, and it is animated by a Caliber 657 quartz motion. A particular element of this timepiece is undoubtedly an interchangeable method which permits the proprietor to change simply among straps in alligator leather or articulated white colored rubber. The celebrated relationship involving very good timepieces and remarkable cars and trucks has long been granted renewed power via a union among Swiss watchmaker Blancpain and Automobili Lamborghini. Blancpain and Lamborghini reveal a great deal in typical as producers of large effectiveness, handcrafted mechanical luxurious items of good desirability. A press launch issued by Blancpain notes which the romance is based mostly on the "twin themes of velocity and mechanical prestige", and can inspire the development from the Lamborghini Blancpain Tremendous Trofeothe world's initially vehicle championship for Lamborghini cars and trucks. Marc A. Hayek, CEO of Blancpain, and Stephan Winkelmann, CEO of Lamborghini forged the official alliance involving the organizations for the race season's last DTM Grand Prix at Germany's Hockenheim monitor, on Oct 25th, 2008. Lamborghini Gallardo LP5604 cars and trucks, proudly emblazoned with Blancpain emblems and numerous timepiece photos will contend from May possibly 2009 onwards in unique competitions on initial European racing tracks.