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As of right now, Bell & Ross has started to sell its replica watch collection online in the U.S.The new venture is a partnership between Bell & Ross and its U.S. retail network and follows closely behind the December 2009 opening of Bell & Ross' successful eBoutique in Europe.CEO Carlos A. Rosillo described the opening as an “important strategic step that enables the brand to provide the same excellent service to our American customers that our European clients enjoy."Bell & Ross' motivation in taking this important step Give customers the ability to purchase Bell & Ross replica watches and accessories 24 hours a day. Give Bell & Ross a presence in geographical areas not covered by the retail network. Respond to internet users' suggestions requesting an eBoutique. Increase the visibility of the collection and its novelties. Fill the gap caused by the absence of an official online presence that leaves the brand vulnerable to unofficial and unauthorized points of sale. According to Stacie Orloff, President of Bell & Ross The Americas, this next step in the development of Bell & Ross' worldwide eBoutiques will be mutually beneficial to both U.S. retailers and the brand. Ms. Orloff stated, “Our U.S. team has seen the success of the European eBoutique model, and we are excited by the prospect of an online store that will strengthen our brand profile and increase Bell & Ross' presence in the U.S. market.” Luxurious check out brand name Bell & Ross presents a new Instrument BR model, whose technical features specifically target the needs of long distance travelers. Inspired by the functionality of aircraft instrumentation, the Bell & Ross BR 0193 24H GMT check out provides a platform to simultaneously display the time in two global locations. The Bell & Ross BR 0193 24H GMT look at measures 46mm x 46mm. Manufactured from stainless steel, the case is given a glass beadblasted finish and a stealthy black carbon powder coating to eliminate reflectivity. Through the scratchresistant sapphire crystal, the matte black dial clearly presents an array of useful information. The outer 24hour scale as well as the minutes, 12hour indications and hands all display copious amounts of luminous material for brilliant legibility in lowlight conditions. A small window between the 4 and 5 o'clock hour markers presents the date. Protected beneath the solid steel caseback of the Bell & Ross BR 0193 24H GMT observe is the selfwinding ETA 2893 caliber. Sturdy and reliable, this proven mechanical movement features a balance frequency of 28,800 vibrations per hour, and a power reserve of approximately 42 hours. The timepiece is completed by a strap in rubber or synthetic fabric. Water resistance of the BR 0193 24H GMT is 100 meters.